“The premise was simple. Latitudes needed to get to Tate Modern and so Martí Anson was going to drive us to London and back. He would form a one-man one-car taxi company in his home town of Mataró, pick us up early in the morning in Barcelona and we’d head for the ferry. Mataró, Barcelona, Santander, Portsmouth, London, ‘No Soul for Sale’ festival, happy 10th birthday Tate Modern. Pim pam. His great-grandfather had been a taxi driver in Montevideo and his father-in-law a driver for the boss of Schweppes.”

MACBA’s Centre d'Estudis i Documentació (MACBA Study Centre) and The Banff Centre Library (Banff, Canada) hold reference copies of all of our publications – including the 2006 publication 'Land, Art: A Cultural Ecology Handbook' (out of print); exhibition catalogues such as Amikejo (2011), 'Greenwashing. Environment: perils, promises and perplexities' (2008) and The Last Newspaper (2010), the monograph 'Lara Almarcegui, Projects 1995–2010’ (2010) publications accompanying projects such as Ignasi Aballí's Nothing or Something (2009), Simon Fujiwara's Museum of Incest (2009), Mataró Chauffeur Service (2010), Campus (2011) or Portscapes' (2010) limited edition which includes Jan Dibbets' DVD with his commissioned film '6 hours tide object with correction of perspective' (1969–2009); exhibition booklets of the exhibition 'Exposition International...' at Meessen de Clercq in Brussels, and that dedicated to Lawrence Weiner 2008 exhibition at Fundació Suñol.

Available via Mousse Publishing (Milan) and Motto (Berlin)

+ info on the exhibition series.

'Lara Almarcegui, Projects 1995–2010' (Archive Books, 2011/12)

+ photos

 

Roman Keller & Christina Hemauer, 'United Alternative Energies: Christina Hemauer & Roman Keller' (The Århus Art Building, 2011)

Available at the The Århus Art Building, Århus (Denmark)

+ photos

+ info on the exhibition

Martí Anson and Latitudes,'Mataró Chauffeur Service' (Save As...Publications, 2011)

Available via La Central (stores in Barcelona & Madrid)
+ photos 

+ info on the project

'The Last Newspaper' (Latitudes & The New Museum, 2010)

Available via Motto Distribution (Berlin) and La Central (stores in Barcelona & Madrid). Special edition (in the box) available via the New Museum store (New York)

+ photos
+ info on the exhibition

'Portscapes' (SKOR / The Port of Rotterdam, 2009)

Available via Motto Distribution (Berlin) and La Central (stores in Barcelona & Madrid)

+ photos 

+ info on the commissioning series

Simon Fujiwara, 'The Museum of Incest' (Archive Books, 2009)

Available via Archive Books (Berlin) and La Central (stores in Barcelona & Madrid)

+ photos
+ info on the exhibition

'Greenwashing. Environment: Perils, Promises and Perplexities' (The Bookmakers Ed. / Archive Books, 2008)

Available via Motto Distribution (Berlin)

+ photos
+ info on the exhibition

Three of our earlier publications are out of print:

'Land, Art. A Cultural Ecology Handbook' (Arts Council England & Royal Society of Arts, 2006)
Out of print. Available for consultation at MACBA's library.
+ photos

+ info on the publication

UOVO #14 (The Bookmakers Ed., 2007)

Out of print. Available for consultation at MACBA's library.
+ photos

+ photos

Cover of the publication. Photo: Save As... Publications

Photo Gallery | Press coverage | Video | web 'No Soul for Sale'

Published by: Save As... Publications
Edited by: Latitudes
Texts by: Martí Anson and LatitudesGraphic Design: ferranElOtro Studio
Format: 21 x 15 cm / softcover with folded poster jacket / 62pp / offset, black-and-gold
Language: English, Spanish & Catalan
Price: EUR 16,00
Print-run: 500 copies
Date of Publication: February 2011
ISBN: 978-84-936956-9-9
Availability: La Central

The publication 'Mataró Chauffeur Service' gathers documentation of the collaboration with artist Martí Anson realised on the occasion of Latitudes' participation in the London edition of 'No Soul for Sale' (14–16 May 2010), for which the artist set up his own chauffeur company and drove the curatorial duo from Barcelona to Tate Modern's Turbine Hall and back. (+ info...)

"Martí Anson drove a car up from Spain and parked in the Tate to double as a screening room for Latitudes projects" 
– Janine Armin, The New York Times

"An interactive art-taxi" 
– Martin Coomer, Hotline

"Mr. Anson has designed the car and his chauffeur’s uniform." 
– Carol Vogel, The New York Times

"La oficina curatorial Latitudes colaborará con el artista catalán Martí Anson … para trasladar su coche tuneado como un 'Spanish cab' hasta Londres y empleando la Sala de Turbinas como aparcamiento" 
– Javier Díaz-Guardiola, ABC.es

"…ha fet el viatge en un espectacular model cedit per la marca BMW que el propi Anson ha redissenyat perquè recordés a l’estil original dels taxis de Mataró dels anys 60 (daurat i negre)" 
– www.capgros.com

"Anson daba a pensar sobre el rol camaleónico del artista, y sobre el intercambio de servicios que se da entre diferentes agentes dentro de la industria del arte." 
– Cristina Garrido, Diari de Tarragona

"Martí Anson ha hecho de chófer de una supuesta compañía de taxis (ha creado logo y tarjetas de visita) y cubierto por carretera-ferry el trayecto Barcelona-Londres en plena crisis por la nube volcánica (…) Lo suyo es ficción, pero recuerda que durante los días de bloqueo europeo por las cenizas del volcán islandés, había compañías de taxi que ofrecían el Barcelona-Londres por 4.700 euros." 
– Emili J. Blasco, ABC blog

"Latitudes viene realizando un trabajo que ha logrado concitar el interés de la comunidad artística y el público a partir de proyectos que se instalan más allá de las fronteras de lo artístico … Una vez en Londres, el taxi y unas mesitas y sillas a modo de camping harán de stand en el que se podrán ver los proyectos que ha realizado la oficina así como proyecciones de video de artistas jóvenes" 
 – Javier Hontoria, El Cultural
 
Photos: Latitudes | www.lttds.org (except when noted otherwise)

[ENG]

Photo Gallery | Press coverage | Short Video | web 'No Soul for Sale'

Edited by: Martí Anson and Latitudes
Published by: Save As... Publications
Texts by: Martí Anson and Latitudes
Graphic Design: ferranElOtro Studio
Format: 210 x 150 mm softcover with folded poster jacket / 59pp / offset, black-and-gold
Language: English, Spanish & Catalan
Print-run: 500 copies
Printer: Cevagraf SCCL; Gràfiques Macià
Date of Publication: January 2011
Price: €16 via La Central
ISBN: 978-84-936956-9-9

The publication 'Mataró Chauffeur Service' gathers documentation of the collaboration with artist Martí Anson realised on the occasion of Latitudes' participation in the London edition of 'No Soul for Sale', for which the artist set up his own chauffeur company and drove the curatorial duo from Barcelona to Tate Modern and back.  
(+ info... )

Project kindly supported by:

Sponsorship-in-kind by:
[ES]

Galería de fotos | Covertura prensa | Video | web 'No Soul for Sale'

Editado por: Latitudes
Publicado por: Save As... Publications
Textos: Martí Anson y Latitudes
Diseño gráfico: ferranElOtro Studio
Formato: 210 x 150 mm tapa rústica y poster semicubierta / 59pp / offset, negro y dorado
Idiomas: Edición trilingue Inglés, Español y Catalán
Tiraje: 500
Imprenta: Cevagraf SCCL; Gràfiques Macià
Fecha publicación: enero 2011
Precio: €16 a través de La Central
ISBN: 978-84-936956-9-9

La publicación 'Mataró Chauffeur Service', documenta la colaboración entre Latitudes y Martí Ansonel pasado Mayo en ocasión de la participación en la edición londinense de 'No Soul for Sale'. Para la ocasión, Anson inició su propia empresa de chófer ‘Mataró Chauffeur Service’ y condujo al dúo curatorial de Barcelona a Tate Modern y de regreso. 
(+ info...) 

Proyecto cuenta con el apoyo de:

Con el patrocinio de:

Performance 'The Museum of Incest' by Simon Fujiwara, 19 September 2009, Hangar, Barcelona, programmed as part of Vena (por la).

Conference 'Producir, Exponer, Interpretar (Estrategias y conflictos en la práctica curatorial hoy)', Matadero Madrid, 25–27 September: Conference break with some of the speakers: in the back (left to right) Tania Pardo, Sergio Rubira, Iván López Munuera.

October 2009: Site visit to Meessen de Clercq gallery, Brussels, a forthcoming Latitudes-curated exhibition will open there in February 2011

Frieze At Fair, London, October 2009: T293 stand by artists Pennacchio/Argentato, about who you'll hear more from us soon...

On 18th October 2009 and as part of Frieze Projects, Max Andrews of Latitudes participated in Fia Backström's project 'Studies in Leadership - The Review' at invitation of Filipa Oliveira and Miguel Amado. Four art critics and writers – Amado, Michele Robecchi, J. J. Charlesworth (not in this image) and Andrews – worked with a professional voice coach to publicly read one of their recent exhibition reviews, and together consider the implications of performance and the author's 'voice'.


Seminar on Art & Ecology, The Wanås Foundation, Knislinge, Sweden, 21 October 2009: Coffee break + socialising in the Swedish sunshine

Seminar on Art & Ecology, The Wanås Foundation, Knislinge, Sweden, 21 October 2009: Going around the Wanås state and recognising some (perhaps edible?) fungi with artist Tue Greenfort
Opening of Lawrence Weiner's Under the Sun at Espai d'Art Contemporani Castelló, 23 October 2009
'Portscapes' series, Port of Rotterdam, The Netherlands, throughout 2009: Lara Almarcegui being interviewed for the 'Behind the scenes' video produced for Portscapes. The interview took place after touring 4 wasteland sites included in Almarcegui's guide 'Wastelands of the Port of Rotterdam', 9 November 2009

'Portscapes' series, Port of Rotterdam, The Netherlands, throughout 2009: Christina Hemauer & Roman Keller filming the performing choir under the heavy rain nearby the Maritime Museum, Rotterdam, 8 November 2009'Portscapes' exhibition, Museum Boijmans Van Beuningen, Rotterdam, The Netherlands, 30 January–25 April 2010: Hans Schabus and Roman Keller on Hemauer/Keller's stage (which travelled from Basel to Rotterdam by boat).
'Portscapes' exhibition, Museum Boijmans Van Beuningen, Rotterdam, The Netherlands, 30 January–25 April 2010: Opening party with Lara Almarcegui, Ilana Halperin and Hans Schabus, 5 February 2010
'Portscapes' exhibition, Museum Boijmans Van Beuningen, Rotterdam, The Netherlands, 30 January – 25 April 2010: Private view dinner at the museum's cafe to celebrate the openings of 'Portscapes' and Carsten Höller, 5 February 2010.

ARCO, Madrid, 17 February 2010: With artist Fermín Jiménez Landa (left) and curator David Armengol (right)
ARCO, Madrid, 17 February 2010: Artists Marc Vives & David Bestué posing with their piece shown at the stand of Estrany de la Mota, Barcelona.
2010 curatorial award Premi GAC: A colleague took a picture on the TV monitor while Latitudes received the award, 25 February 2010.
Easter visit to the old-time classic Barcelona's Wax Museum: grateful smiles by gallerists, curators and artists posing next to writer and philosopher Ramon Llull, whose Institut Ramon Llull has partly supported some of our projects.

Flyby visit by The Bruce High Quality Foundation on their way to Murcia to open the third installment of 'Dominó Caníbal', May 2010

'No Soul for Sale', Turbine Hall Tate Modern, London, 14-16 May 2010: Customising the BMW car with designer ferranElOtro at Can Xalant, 8 May 2010
'No Soul for Sale', Turbine Hall Tate Modern, London, 14-16 May 2010: A tired chauffeur...

'No Soul for Sale', Turbine Hall Tate Modern, London, 14-16 May 2010: Lunch break with the artist-chauffeur on the way to Santander, 10 May
'No Soul for Sale', Turbine Hall Tate Modern, London, 14-16 May 2010: Deciding which petrol to put in the car...10 May
'No Soul for Sale', Turbine Hall Tate Modern, London, 14-16 May 2010: Installation finished ('chiringuito' settled). Checking Google maps for route of how to see as many galleries as possible in one afternoon, 13 May.

'No Soul for Sale', Turbine Hall Tate Modern, London, 14-16 May 2010: Cleaner brooming the feathers thrown by a group of protesters against BP's Tate sponsorship, 15 May

'No Soul for Sale', Turbine Hall Tate Modern, London, 14-16 May 2010: 'A Mariana summit': with Mariana Castillo Deball.
'No Soul for Sale', Turbine Hall Tate Modern, London, 14-16 May 2010: 'No Soul for Sale' curator Cecilia Alemani being interviewed by Tate watched by 'No Soul for Sale' creator & artist Maurizio Cattelan.
'No Soul for Sale', Turbine Hall Tate Modern, London, 14-16 May 2010: Danish artist John Kørner discussing with Martí Anson about Anson's factory project in New Mexico.


'No Soul for Sale', Turbine Hall Tate Modern, London, 14-16 May 2010: Waiting to board at Portsmouth to sail back to Santander.

Falmouth Convention (20–23 May, Cornwall, UK) – Waiting for the train back to London after the convention with curators Michaela Crimmin (former director of the Arts & Ecology programme at the RSA) and curator Emma Ridgway.
Visiting designer and publisher Chiara Figone from Archive Kabinett during the Berlin Biennial, June 2010Visiting Maribel López Gallery (with Maribel López) during the Berlin Biennial, June 2010

Devouring 'The Exhibitionist' journal while drinking a cold German beer on the Berlin-Basel train, 13 June 2010

Browsing through pictures on Art Basel's website we found us portrayed while visiting Simon Fujiwara's space, Neue Alte Brücke, Frankfurt am Main, Art Statements – Art Basel 2010. Photo: Art BaselChecking the designs for the forthcoming 'Mataró Chauffeur Service' publication with Martí Anson at the ferranElOtro Studio, July 2010. Photo: Latitudes

Leaving London...

The GPS tells us that after 140km we are nearby Portsmouth...

Waiting to check in with Brittany Ferries, to get our car ID and our cabin keys...

Cap Finistere ferry...

24h later...sunshine in Santander

making our way towards Bilbao...

Refueling...

Paying at the toll point...

Nearing Zaragoza...

700km later...nearing Barcelona (were Latitudes got dropped off).

Customised number plate: MCS 2010 (Mataró Chauffeur Service 2010)
below: Martí Anson - 'Mataró Chauffeur Service' - Latitudes - No Soul for Sale - Tate Modern - 14–16 May 2010

Installation view of Latitudes' space at Tate Modern Turbine Hall.

Screening space inside the car: showing films by artists Bik Van der Pol, Marjolijn Dijkman, Jan Dibbets and Christina Hemauer & Roman Keller, as well as a series of ‘making of’ featurettes produced as part of ‘Portscapes’ the Latitudes-curated commissions series commissioned by the Port of Rotterdam with support from SKOR throughout 2009.

Visitor looking at publications and the slideshow with images of the journey from
Barcelona to London (via ferry Santander-Portsmouth).

Martin Creed and his band playing in the Turbine Hall.

Website 'No Soul for Sale' – www.nosoulforsale.com

‘NO SOUL FOR SALE’ is an initiative of the artist Maurizio Cattelan and curators Cecilia Alemani and Massimiliano Gioni. The first edition took place in New York [40° 30’N, 45° 1’N], between 24–28 June 2009 in the former Dia Center for the Arts. Then it gathered over 30 not-for-profit organisations, artists’ collectives and independent enterprises from Reykjavík, Berlin, Milan, Los Angeles, Hong Kong, Trinidad amongst others.

Latitudes' space during the New York edition of 'No Soul for Sale', 24–28 June 2009

For the New York edition Latitudes invited the Brooklyn-based artist group The Bruce High Quality Foundation to conceive its office-scenario, which incorporated the ‘ruins’ of an abandoned 1983 Burger King facility on Governors Island. www.nosoulforsale.com

Map of the 70 participating organisations

View of the Turbine Hall, 14 May 2010

The London edition coincides with Tate Modern's 10th Anniversary celebrations. Latitudes, the only Spanish organisation, has invited Catalan artist Martí Anson (1967) to set up their temporary office. In response to the need to travel to London, Anson proposed to set up his own company, ‘Mataró Chauffeur Service’ (in honour of his home city) and drive the curatorial duo from Barcelona to London and back.

View of Latitudes' space in the 'bridge' area in Turbine Hall

Registering his employment as a driver, designing the livery of the single vehicle fleet and his uniform, and the journey to and from Tate Modern (including the ferry sailings from Santander to Portsmouth and back) all form a part of the project. The car is parked up for the weekend alongside a ‘typically Spanish’ picnic scenario of camping chairs, table and parasol.

View of Latitudes' space

Organisations taking part in No Soul For Sale include: Alternative Space LOOP (Seoul), Arrow Factory (Beijing), Arthub Asia (Shanghai/Bangkok/Beijing), Artis - Contemporary Israeli Art Fund (New York / Tel Aviv), Artspeak (Vancouver), Artists Space (New York), Auto Italia (London), Ballroom (Marfa), Black Dogs (Leeds), Barbur (Jerusalem), Capacete Entertainment (Rio de Janeiro), casa tres patios (Medellín), cneai= (Paris-Chatou), Collective Parasol (Kyoto), Dispatch (New York), e-flux (Berlin), 220 jours (Paris), Embassy (Edinburgh), Filipa Oliveira + Miguel Amado (Lisbon), FLUXspace (Philadelphia), FormContent (London), Galerie im Regierungsviertel/Forgotten Bar Project (Berlin), Green Papaya Art Projects (Manila), Hell Gallery (Melbourne), Hermes und der Pfau (Stuttgart), i-cabin (London), Intoart (London), K48 Kontinuum (New York), Kling & Bang (Reykjavík), L'appartement 22 (Rabat), Latitudes (Barcelona), Le Commissariat (Paris), Le Dictateur (Milan), Light Industry (New York), Lucie Fontaine (Milan), lugar a dudas (Cali), Mousse (Milan), Museum of Everything (London), Next Visit (Berlin), New Jerseyy (Basel), Not An Alternative (New York), no.w.here (London), Oregon Painting Society (Portland), Or Gallery (Vancouver), Post-Museum (Singapore), Para/Site Art Space (Hong Kong), Peep-Hole (Milan), PiST/// (Istanbul), PSL [Project Space Leeds] (Leeds), Rhizome (New York), Sala-Manca & Mamuta (Jerusalem), San Art (Ho Chi Minh City), Scrawl Collective (London), Studio 1.1 (London), Suburban (Chicago), Swiss Institute (New York), The Mountain School of Arts (Los Angeles), The Royal Standard (Liverpool), Thisisnotashop (Dublin), Torpedo - supported by the Office for Contemporary Art Norway (Oslo), Tranzit (Prague), Viafarini DOCVA (Milan), Vox Populi (Philadelphia), Western Bridge (Seattle), Western Front Society (Vancouver), White Columns (New York), Y3K (Melbourne), 2nd Cannons Publications (Los Angeles), and 98 Weeks (Beirut).

'Mataró Chauffeur Service' has been generously supported by:

Tate Modern, Turbine Hall – Admission Free

14 and 15 May 2010, 10:00 – Midnight

16 May 2010 10:00 – 18:00

For information number please print +44 (0)20 7887 8888