Tue, Oct 30 2012Below Max Andrews' frieze review on the exhibition 'Utopia is possible. ICSID. Eivissa, 1971' currently on show (on view until 20 January 2013) at the Museu d'Art Contemporani de Barcelona (MACBA). An interesting follow up is Ethel Baraona Pohl's review on Domus (published 15 October 2012) which is accompanied by a lot more photodocumentation presented in the exhibition.
Instant City, 1971. Col·lecció MACBA. Centre d'Estudis i Documentació. Fons Xavier Miserachs
‘This will be an ICSID Congress only 10 metres from the sea,’ read
the welcoming Bulletin of the Seventh Congress of the International
Council of Societies of Industrial Design in 1971. ‘The environment, the
climate and the sea bathing will act as a stimulant to the general
business of the Congress.’ As 1,500 delegates registered at the
ziggurat-like hotel venue in northern Ibiza, the more adventurous made
their way to
Instant City, an inflatable camp below on Sant
Miquel bay. Three days of meetings, debates, performances and partying
were to follow –a professional design conference that was also a
beach-side experiment in leisure and the creative potential of
industrial plastic. The exhibition ‘Utopia is Possible’ was not only
significant as an exercise in advocating the pioneering importance of an
interdisciplinary festival that predated the better-known Encuentros de
Pamplona’ (Pamplona Meetings) the following year – both all the more
astonishing as Spain remained under the grip of dictatorship until 1975 –
but also (and following a sprawling exhibition about the latter
at Madrid’s Museo Reina Sofía in 2009) as a corollary of the emergence
of curatorial and exhibition history as legitimate fields of
study, as exhibition.
‘Utopia is Possible’ remembered and celebrated an event that evoked a
meltdown of academia, inflatable architecture, cinema, Catalan artistic
vanguardism and countercultural ceremonies – part ‘Exploding Plastic
Inevitable’, part technology enthusiast craft convention. Through
teeming type and handwritten correspondence arranged in vitrines,
hundreds of photographs, technical notes and newspaper reports – as well
as four projections showing archival footage and a dozen monitors
presenting newsreels and newly-made interviews with those involved – it
revealed a project that clearly had a life-changing impact on those who
experienced it. ICSID 1971 championed liberal social innovation and
user-generated content. ‘This is an “open” congress’, declared its
introductory statement, ‘a new experience […] for the first time the
congress members will be able to participate to the utmost […] this is
YOUR congress.’ The proceedings in the hotel comprised ‘Speaking Rooms’
with themes proposed by delegates, 65 talks including ‘The House Style
of the Netherlands railway’,‘What We Are Doing in the Belgrade School of
Design’, and ‘Basic Design with Computers’ – the latter led by the
pioneering Centro de Cálculo (Computing Centre), a collaboration between
Madrid’s Complutense University and IBM.
Down by the beach, meanwhile, the participation was of a somewhat
different order – kinetic sculptural events with air, water, fire and
food. Josep Ponsatí collaborated with members of the Grup Obert de
Disseny Urquinaona (Urquinaona Open Design Group), who themselves
collaborated in the pop-style signage of the congress, which was
replicated in the show’s exhibition design. They tethered
together 12 pairs of huge air-filled white plastic pillows that floated
out over and on the bay like a giant flower. Vacuflex-3 (1971)
by Antoni Muntadas and Gonzalo Mezza is a portable sculpture in the
form of a 150-metre flexible plastic pipe which, with teamwork, can be
variously carried around, used to spell out words on the sand (‘LOVE’,
‘LAND’, ‘HERE’) or floated on the sea. The opening dinner took the form
of a multi-colour ritual orchestrated by Antoni Miralda, Jaume Xifra and
Dorothée Selz; masked performers and diners wore green, red, blue and
yellow cloaks, and feasted on similarly coloured paella and wine.
Yet Instant City took such multi-coloured experiences to
architectonic dimensions, and it remains the ideological and pictorial
emblem of the congress. Architecture students Carlos Ferrater and
Fernando Bendito had persuaded architecture professor José Miguel de
Prada Poole to transform their idea of inflatable student accommodation
into reality. What resulted was a global manifesto for a new way
of living intended to embrace the ‘nomadic and mobile’ values of
impermanence and flexibility. Following publicity in colleges and
magazines around the world, scores of volunteers came in the weeks
before the congress to collaborate in stapling together a pop-up plastic
community. Instant City was the backdrop to some of the exhibition’s
most striking images, of bemused locals in traditional dress watching
bearded design hippies building something between Hélio Oiticica’s
‘Penetrables’ and Maurice Agis’s ill-fated Dreamspace V (an
inflatable environment that killed two women when it broke free from
moorings in 2006). And although the taste of Utopian living was
evidently challenged by the whiff of residing in sweltering polytunnel
tentacles with too few toilets, it also inspired some soaring prog rock
poetry that, perhaps more succinctly than any other words in the
exhibition, gave a blast ofthe elaborate techno-paganism which must have
blown minds at this extraordinary Congress. ‘Green cornfields alongside
Instant City / Awaken to Ibizan sunrise’, read a typewritten sheet
alongside module construction diagrams. ‘We are children of the future /
Born into the paleo-cybernetic age / our minds extended electrically
through the video sphere.’
‘Utopia is Possible’ offered a timely pre-history of participatory
practice from a Spanish perspective and, against the backdrop of
contemporary funding cuts, an object lesson in artistic solidarity and
internationalism against the odds.
– Max Andrews
(Originally published in Frieze, October 2012, Issue 150)
Antoni Muntadas and Gonzalo Mezza Ceremonial and Vacuflex-3, 1971.
Related materials:
- Video where participants' discuss their experience here
- Tour of the exhibition by exhibition co-curator Teresa Grandas, here (both in Catalan)
- Latitudes' writing archive
2012, architecture, Barcelona, congress, design, event, knowledge exchange, MACBA, Max Andrews, modes of assembly, participation, performance, Reviews